Exploratorium: immersive reality and tourism

Description: New technologies related to digital marketing need specialized professionals who are able to understand them and apply them in their working environments. Exploratorium. Course of Storytelling and Digital Contents applied to the tourist marketing, pretends that our students are connected to the last tendencies in tourist Branding, Experiential Storytelling and digital tools.

Objectives: This course counts with theoretical, practical and demonstration parts and it aims to approach professionals of tourism and audiovisual content to these tools that are already being used by destinations and companies.